Our Story

Teddy Hartford Founder, Alivia and her daughter, Sloane


Welcome to Teddy Hartford, a little shop that began as a daydream from a mama of two, caught between the idyllic East Coast lighthouses and the charm of the California coast.

With a background in Corporate Public Relations, roots in California, and a penchant for a beautiful yet elegant aesthetic, our founder set her sights on opening a shop that feels like a coastal cottage, airy and inviting, where parents, grandparents, and friends can discover that perfect, adorable outfit—comfortable yet refined—for the little ones they cherish.  

Teddy Hartford is inspired by days filled with laughter, chasing toddlers on the beach, cuddling up in cozy pajamas, and even the moments when the laundry is piled up but you pull out that adorable onesie and you light up. Sometimes it really is the little things that bring us joy and remind us of the beauty of it all (especially in those early days of parenting).

Thank you for dropping by our little cottage of a shop. We hope Teddy Hartford becomes your go-to spot for both the everyday and the special moments in life, a place where we can come together to celebrate the magic of childhood.

With love,